The Future of Digital Storytelling: Trends and Innovation
Digital storytelling has undergone an exhilarating transformation over recent years, exceeding limits and redefining how we engage with narratives. In this article, we explore the future landscape of
14 November, 2024
Sustainability in PR – Reputation is Everything!
What’s in a name? This age-old question by playwright William Shakespeare was referring to the idea that names themselves are a convention to distinguish things or people, but themselves do not have a
05 November, 2024
Mental Health Awareness Month: Prioritising Well-being in a Fast-Paced World
October is Mental Health Awareness Month, a month dedicated to raising awareness about mental health challenges and promoting well-being. In a world that often celebrates productivity and achievement,
18 October, 2024
Celebrating 20 Years of Excellence: A Journey with SWM Communications
In 2004, a vision took shape that would evolve into a communications organisation focused on the engineering and technology environment – SWM Communications. Fast forward to 2024, and we are ecstatic
18 September, 2024
The Evolution of PR and Communication over the past 20 years
The evolution of PR and Communications over the past two decades has been marked by profound changes driven by technological advancements, shifts in consumer behavior, and transformations in media con
10 September, 2024
Empowering Women in PR: Navigating an Internship in a Male-Dominated Industry
As Women's Month comes to a close, it's important to highlight the experiences of women entering traditionally male-dominated fields. My six-month internship at SWM Communications, a full-service PR,
29 August, 2024
Navigating the Digital Age: How Google, Social Media, and Cell Phones Have Transformed PR and Communications
The Public Relations (PR) and Communications industry has undergone a significant evolution over the past two decades, largely driven by technological advancements, changes in consumer behaviour, and
16 July, 2024
Embracing the Digital Design Trends Shaping Marketing in 2024
As we usher in the new year, the ever-evolving and developing landscape of digital design continues to captivate marketers and designers. As we kick off 2024, marketers and designers alike are gearing
25 January, 2024
PR and Marketing Trends to Watch in 2024
This year has been an unprecedented year in which we have seen a rapidly evolving landscape for public relations (PR) and marketing. Staying ahead of these trends has become an imperative for PR and m
13 December, 2023
SWM: Celebrating a Women-led Company this Women’s Month
In celebration of Women's Month, we take this opportunity to recognise and honour the incredible journey of SWM Communications, a company that was founded by an inspiring engineer, Sandy Wardle. As a
28 August, 2023
Navigating Uncharted Territories: My Journey as an Engineering Graduate in PR
My professional journey has been a remarkable one, marked by challenges, growth, and empowerment. Working as Trainee Account Manager at SWM Communications, a company founded by the visionary electrica
14 August, 2023
Unleashing Your Business Growth with the Newest Digital Trends
This July we are exploring the latest insights and innovations in the business world, while giving you a few tips and tricks, curated by our Head of Digital Media, Charles Poulter to get your business
19 July, 2023
Unlocking Success: The Indispensable Role of Marketing in the Built and Technology Environments
In today’s competitive business landscape, marketing has become an essential component for companies across various industries. In the built and technology environments, including the engineering, con
09 June, 2023
Harness the power of LinkedIn to grow your business
LinkedIn is a social media platform that enables business professionals to connect with one another, build relationships, share business ideas and strategies, while promoting their company and brand.
21 April, 2022
Getting the most from Instagram
With more than one billion users globally, it is not surprising that increasing numbers of businesses of all kinds and sizes are today using Instagram as a platform to find new customers, engage exist
04 April, 2022
2022 Design Trends
Design trends are ever-changing, and our team makes it their mission to constantly stay ahead of the curve by researching and implementing new trends. We believe that this is crucial, no matter what i
25 February, 2022
Turning Insight into Impact
Without data, you are just another person with an opinion, a famous quote by Edward Deming, an American engineer, statistician, professor and author. In 2020, over 3.6 billion people used social media
15 November, 2021
Mastering The Art of Presenting, Virtually
As the world gets smaller, ironically its virtual form grows larger. With remote teams getting popular by demand, our [traditional] systems and processes are increasingly going digital and the current
08 September, 2021
Remote Working Era: A Time to Be Alive
The relationship between technology and work has been subject to change for a long time and little did we know what it would take for that to emerge. Of course, there has been a cultural paradigm shif
28 July, 2021
Why Social Media Marketing Matters
The use of the Internet has grown worldwide, and Internet connectivity is growing faster than ever on the African continent. According to a United Nations report, Africa has the world’s highest growth
06 May, 2021
The Importance of Social Media Engagements
People are spending more than eight hours a day on different social media platforms. This means that businesses must make sure that the content they are providing is satisfactory to the customer and t
20 April, 2021
How to write the perfect press release about your technical project
A great way to promote your business is to talk about past successes and projects which demonstrate your proficiency. Press releases in the form of mini case studies are one way to educate your target
07 April, 2021
SWM Strategy and Growth Session
SWM Communications understands the value proposition of business development, which is why the SWM team, including our Cape Town staff, recently engaged in our bi-annual Strategy and Growth Session on
18 March, 2021
Why you can’t use the same PR strategy for every client
Public relations (PR) is not “one size fits all”. If it was that simple, then anyone could do it. You need to be able to tailor your approach to each client. We have come up with three simple ways to
04 March, 2021
Build a better relationship with LinkedIn
LinkedIn is a career-focused social networking platform with multiple career-enhancing features. If used correctly, you can learn, get inspired, share your expertise, and even find new opportunities.
24 February, 2021
Why you should start a relationship with WhatsApp business
WhatsApp released its ‘WhatsApp for business’ application in January of 2018. The idea was that the 450 million daily active WhatsApp users would be able to message their favourite brands/businesses.
18 February, 2021
Top 10 tips to end your bad romance with Instagram
Instagram is a complicated social media platform, with regular algorithm changes making it hard to crack the “Instagram code”. If you don’t have a clue what to do to increase your following and improv
10 February, 2021
Why we love Google Analytics
As one of the most popular digital analytics software, Google Analytics (GA) has created a detailed and accessible service which allows you to analyse the visitors on your website. This provides valua
03 February, 2021
Use Social Media, Don’t Let It Use You
If you read our previous blog, where we discussed how major tech companies are taking advantage of social media, you were hopefully reassured that there is nothing to be scared of as long as you know
27 January, 2021
If something is for free, then you are the product
In light of the new WhatsApp new privacy policy, we thought we would provide our two cents. The saying goes, “If something is for free, then you are the product”. In this case, your data is the produc
20 January, 2021
Five things we’ve learned from the pandemic that can make 2021 brighter and better
While 2020 was certainly a tough year for everyone, there is no doubt that we learned some valuable lessons which are worth remembering going into a new year. The business landscape is just as competi
13 January, 2021
The value of presentation skills in a connected world
In today’s disrupted work environment, we are no longer strangers to virtual presentations. In fact, you are probably dreading the next webinar invite, having fallen prey to one poor presentation afte
26 November, 2020
Five design trends for communicating better and boosting engagement
Any good communications strategy goes beyond the use of words to reach an audience with visual elements, enticing them to engage further with your content. Despite the old saying, “Don’t judge a book
24 October, 2020
Three Steps to Achieve a Better Company Culture this Heritage Day
Each year, the celebration of Heritage Day on 24 September highlights discussions around culture. On this day, South Africans are encouraged to celebrate their culture and the diversity of their belie
22 September, 2020
Equality is not a women’s issue, it’s a business issue
If the title of this blog post rings a bell, it’s because this line was the theme for International Women’s Day 2020, and rightly so. The wide-reaching research available on the topic of women in the
06 August, 2020
Presentation skills in the age of virtual events
Knowing how to captivate and engage an audience has always been a critical skill for business, although it is a skill that is often overlooked. Think back to the conferences or training events you hav
08 July, 2020
Prosperity amidst a global crisis: Four things your business can do to thrive in uncertain times
It’s no secret that the current business environment in South Africa is not particularly conducive to prosperity. Even before Covid-19 arrived in the country, low business confidence, inefficient publ
23 May, 2020
Embrace Digital but ignore Traditional Media at your Peril
Digital content marketing has disrupted brand communication over the past decade. The sharp rise in internet access and social media platforms has created opportunities for companies to tell their sto
19 May, 2020
Top tips to getting published in a technical publication
Anyone can place an advert if they have the money, but not anyone can get their content published in a leading publication. This article gives you some tips to help you get in-depth information about
19 April, 2020
Don’t think Instagram is suitable for business? Think again…
It is common knowledge that you can’t be a successful business operating in the 21st century without a social media presence. After all, there’s an entire social media site dedicated just for business
23 March, 2020
Social Media Marketing Tips for Business Owners
When you find yourself in a place where you are suddenly leading a new venture, whether it is a B2B, B2C or non-profit venture, social media marketing done right is an essential for any small business
23 February, 2020
Why You Need A Social Media Policy For Staff – Right Now!
Social media is a powerful tool that has a significant impact on both professional and organizational reputation because the lines between personal and organizational voices can often become blurred.
23 November, 2019
Protecting Your Reputation Online while increasing ROI
Organisations often communicate via a few selected channels choosing to leave out certain channels of communication on the basis that they believe that they do not add value to their operations. We ha
23 September, 2019
The Importance of Social Media for a Business
Is Social Media Important for Business? Are you looking to boost the growth of your company but don’t know where to start? Well, the great thing about this is that we live in the 21st Century where yo
23 July, 2019
Managing Crisis Communications in the Digital Age
It takes 20 years to build a reputation and 5 minutes to ruin it – Warren Buffet We live in a digital age where a tweet can become newsworthy and gather momentum at the speed of lightning and before y
23 May, 2019