Communications, Public Relations and Marketing Strategies

Strategic Communications

Proven strategies will ensure that your Marketing and Communication is focused and continuous helping build a strong and solid brand. We offer a full spectrum of communication services from strategy development, reputation and risk management to implementation that is designed to align with our client’s business goals ensuring enhanced business performance and brand visibility.

Digital Strategy

We consider digital media, including social media to be an integral part of an organization’s communications plan. Using our expertise, we tailor an integrated digital strategy that positions our clients as thought leaders in their industry through:

  • Online brand Audit
  • Competitor analysis
  • Content generation
  • Design
  • Brand Reputation Management
Public and Media Relations

We offer tried and tested strategies that assist organisations to connect with their audiences and promote their brands, products and messages.  This is why media relations management is a core part of our offering.

Reputation and Risk Management

With the advent of social media and digital communication, reputation and risk management has become increasingly important requiring a Crisis Communications policy and plan. A crisis is any situation that threatens the integrity or reputation of your company, usually brought on by adverse or negative media attention. If handled correctly the damage can be minimized.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Digital Communication

Digital Communication

Integrating both traditional and digital Communication methods to provide you with the best outcome:

  • Digital Strategy
  • Media Liaison
  • Online Reputation Management
  • Press Release amplification
  • Blog Development
  • Detailed Reporting
Plan and Design

We take our clients from where they are to where they want to be by using our expertise to strategically drive the process through:

  • Copy curation
  • Image curation
  • Creative design
  • Logo and CI design
Content Marketing

SWM Communications fine-tunes your story and tells it in thought provoking, light-hearted yet captivating manner:

  • Copy writing
  • Content plan
  • Reputation management through content
Social Media

Our multi-skilled team will strategically position your business by creating winning content and images ensuring you stay ahead of the pack:

  • Account Monitoring and Management
  • Content and Image Curation
  • Community Management
  • Content Boosting
  • Detailed Reporting and Analysis

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Media Liaison and Communications Support

Media Liaison

SWM Communications has extensive experience working with the Industrial and Business media and has strong relationships with leading business journalists including the coordination of Press Briefings and events. In addition to constantly seeking profiling opportunities for clients through participation in relevant features we actively liaise with editors for the placement of business and technical articles in publications for increased brand exposure.

Advertising and Features Schedules

We provide research and recommendation on industry specific publications as well as pertinent features. Our media planning service ensures that we negotiate the best Ad placement rates. We ensure the placement of Press Releases to be run in various industry specific publications in order to maximize your Ad spend.

Content Development

We can assist with any requirements from writing copy to managing the output. Content development across all platforms from Digital to Traditional is one of our specialist skills:

  • Press Releases
  • Articles
  • Brochures
  • Annual Reports
  • Technical Catalogues
  • Company Newsletters
  • Website copy
  • Advertising copy

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


 

Project Management – Conferences and Events

Concept Development

Our team is able to assist clients with the development, coordination, management and the overall assessment of any event, from a press conference for 25 journalists to a 3-day conference for 2000 people: 

  • Press Conferences
  • Product Launches
  • Industry Conferences
  • Business Breakfasts
  • Golf Days
  • Awards Evenings
Project Management

In collaboration with a team of reliable and skilled suppliers we are able to create dynamic events with successful outcomes. We utilise our proven project management skills to ensure your event is a success.

Presentation Skills

From concept to the development of presentations and the writing of speeches as well as presentation skills training our team is able to assist in creating innovative and interactive conferences and events.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Creative Concept and Design

Design

Our in-house design team provides a design service across all mediums from print to online and Multimedia. We specialise in the design and execution of Corporate Identities for organisations including the development of CI and Branding documentation.

Marketing Material

We offer cost effective design and printing of marketing material as well as sourcing and branding of corporate gifts etc. Our large and reliable supplier base ensures that you get the best possible price and service.

Advertising Campaigns

SWM Communications conceptualizes and develops targeted advertising campaigns across all platforms:

  • Online Advertising
  • Social Media campaigns
  • Print Adverts
  • Billboards, Street pole and Airport Advertising
  • Radio and TV campaigns
Multimedia

This includes photography, videography and multimedia concept design and development suitable for industry events, product launches and company profiles.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Customised Market Research

Customised Market Research

There is a high demand for effective research in the technology arena.  It is essential when developing a strategy that the needs of the target groups are catered for.  Our research is designed to ensure that the information is provided in the most concise and effective format, giving both quantitative facts and qualitative insights.

 

 

 

 

Service Two

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Service Three

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Service Four

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