21 Jun SAICE introduces automated CRM system for members
21 June 2023 – Technology and innovation strongly underpins the culture of the South African Institution of Civil Engineering (SAICE), and this is why the institution, which celebrates its 120th anniversary this year, recently launched a new Customer Relationship Management (CRM) system for its +16000 membership.
Vicky Johnstone, SAICE’s Membership Database Manager, explains that the CRM system, which is now fully operational, aims to provide members with a better user experience and also ensures that SAICE’s digital platform and technology infrastructure is secure and free of known vulnerabilities.
“We’re committed to providing our members with fast, easy and efficient access to data and this requires a smart, modern CRM platform with unquestionable integrity,” adds Steven Kaplan, President of SAICE.
Kaplan explains that the new CRM incorporates the highest levels of robustness and risk reduction providing advanced security capabilities, such as anti-phishing, anti-spam, and anti-malware protection, advanced threat protection, and information protection.
Benefits to the system, Johnstone reveals, include better member support functionalities with a self-service component. These include:
- More intuitive navigation through an improved layout.
- Better member self-service support functionalities.
- Collection of user interactions in one central place to improve member experience and satisfaction.
- The CRM will centralize, optimize, and streamline communication allowing a better understanding of SAICE’s member needs through better segmentation and improved collaboration.
- Additional security enhancement to continue protecting member data.
“Each member will receive an invitation by email, containing a link to access their new member portal,” Johnstone advised. “For the best digital experience, members are asked to check that we have captured their details correctly on our system and that communication preferences are updated for a seamless user experience.”
She adds that the platform now allows for all member information to be available on one platform that is accessible in a user friendly and less time consuming way.
“The new CRM is at the beginning phase of a new intuitive system and members can expect more improvements and advancements into the future. User service experience is critical to its success and member feedback enables continuous improvement, which is at the heart of our pursuit to be a progressive service provider, meeting the evolving needs of our members,” Johnstone concluded.
Members can access a helpful tutorial using this link and access the member portal here.
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About SAICE
The South African Institution of Civil Engineering (SAICE) is a learned society and voluntary association that acts as a catalyst for innovation and good practice in the development of the civil engineering profession. SAICE has a membership base in excess of 16 000 civil engineering professionals, and is involved in the development of policies, standards, structures, and systems that impact infrastructure at local and international levels.
Media Contact:
Stacey Turnbull | SWM Communications
stacey@swmcommunications.co.za
Call: 072 427 1680
Contact details:
Nthabeleng Lentsoane
SAICE: Head of Marketing & PR
nthabeleng@saice.org.za
Call: (011) 805-5947