The SleepOut™ Movement – Honouring Nelson Mandela with Qunu food security project and Liliesleaf Farm & Museum as primary beneficiaries

The SleepOut™ Movement – Honouring Nelson Mandela with Qunu food security project and Liliesleaf Farm & Museum as primary beneficiaries

Johannesburg, 15th June 2018. Primary Beneficiaries appointed by The CEO Sleepout Trust™ for 2018 are Liliesleaf Farm and Museum and The Qunu Food Security Project. These Primary Beneficiaries will be awarded a portion of funds raised from a series of The SleepOut™ Movement Events taking place during July this year honouring the 100th anniversary of Nelson Mandela’s birthday. Donations by the Trust to Primary Beneficiaries from previous years’ events amounted to an impressive R38-Million.

“Action without vision is only passing time, vision without action is merely day dreaming, but vision with action can change the world!”, Nelson Mandela.

The SleepOut™ Movement brings together Businesses and Influencers to purposely and effectively address the Five Pillars that alleviate homelessness: Shelter, Nutrition, Healthcare, Education, and Community. Curated by social enterprise The Philanthropic Collection, whose mission is Creating Conscious Capital, The SleepOut™ Movement aims to spearhead innovation in philanthropy by moving beyond current practices and beliefs, employing business strategies to do good for others.

The SleepOut™ Movement’s mission in 2018 is embodied by its Special Chapters, The Nelson Mandela CEO SleepOut™ – Liliesleaf Edition and The Nelson Mandela Legacy SleepOut™ – Robben Island Edition. 

On Wednesday 11 July 2018, The Nelson Mandela CEO SleepOut™ – Liliesleaf Edition, aims to host 200 CEOs (each with four distinguished guests whom embody Madiba’s leadership and humanitarian qualities) as they #RiseToTheChallenge, spending a winter’s night at the iconic Liliesleaf Farm and Museum in Rivonia, Johannesburg.  In addition, an auction will be opened to participating CEO’s for Madiba’s outside bedroom at Liliesleaf where he, Madiba, spent countless hours writing, reading and reflecting. Opening bids start at R250 000.00 with an overall goal of raising R30-Million.

On Wednesday 18 July 2018 and what would have been Madiba’s 100th birthday, 67 Global Influencers, Business leaders and Celebrities will spend the night on Robben Island, inside the maximum-security prison and courtyard where Mandela spent 18 years. On this same night, an auction will be held for the highest bidder commencing at $250 00.00 to sleep inside Cell Number 7 – Madiba’s home during his imprisonment. The aim is to raise $6,7 million through our 67 Participants at a Pledge of $100,000.00 each.

As a Primary Beneficiary focused on Community Upliftment, Education and Nutrition, the Qunu Food Security Project is operated by Dr. Brylyne Chitsunge, Pan African Ambassador for Food Security, who stated, “Through the funds generated as a Primary Beneficiary of The SleepOut™ Movement our plan is to develop a platform for Agricultural Stakeholders to work with 250 members of the Qunu community on Mandela’s farm ensuring the development of agriculture and commercial farming within South Africa. The funds received will determine how many farmers are trained, the amount of product supplied and the number of bursaries that can be awarded to Scholars wanting to study Agriculture”.

The second of the 2 Primary Beneficiaries is Liliesleaf Farm & Museum, once the nerve centre of the liberation movement and a place of refuge for its leaders, and is today one of South Africa’s foremost, award-winning heritage sites, where the journey to democracy in South Africa is honoured. 

Recognised as one of South Africa’s leading heritage sites, Liliesleaf opened to the public in June 2008 and has since attracted thousands of local and international visitors, eager to understand and engage with a pivotal period in South Africa’s liberation struggle. Sir Nicolas Wolpe, CEO of Liliesleaf Trust, states, “We are honoured to have not only been chosen as the venue for The CEO SleepOut™ but also as one of the Primary Beneficiaries of The SleepOut™ Movement enabling us to continue our work in preserving our heritage as an important symbolic presence of our country’s struggle and through our educational programmes we continue to inspire younger audiences to face the challenges of today”. 

In addition to the Primary Beneficiaries The SleepOut™ Movement benefits a number of Secondary as well as Satellite Beneficiaries, with the funds raised through the 2 auctions taking place at Liliesleaf and on Robben Island benefitting the Prison-to-College Pipeline SA developed through a partnership between Stellenbosch University and the South African Department of Correctional Services & Western Cape Community Organisations aimed at integrating them back into their communities.

#RiseToTheChallenge now by visiting The SleepOut™ Movement – https://theceosleepoutza.co.za