13 Jan Five things we’ve learned from the pandemic that can make 2021 brighter and better
While 2020 was certainly a tough year for everyone, there is no doubt that we learned some valuable lessons which are worth remembering going into a new year. The business landscape is just as competitive and turbulent as ever, so we have put together our top five “pointers from the pandemic” to help you engage better with your customers, staff and the media.
Communicate, no matter what
Last year we learned the true power of information – and misinformation (read: fake news). Don’t leave your business reputation in the hands of hearsay. Let your stakeholders know what you’re doing, how you’re doing, what you’re planning – “over-communicate” if you must. Provide regular updates and share helpful information. This will help you remain relevant and prominent to your target market. It will keep your staff engaged, and it will give your supply chain peace of mind. We are sure to see some more turbulence this year, so remember to communicate through the highs and lows.
Check your camera angle
Almost a year has passed since businesses worldwide turned to Zoom, Teams and Webex for meetings, yet we are still seeing up people’s noses in conference calls. Knowing how to captivate and engage an audience has always been a critical skill for business. Now, in the era of physical distancing and virtual events, this task becomes even more difficult. Give yourself a head start by ensuring your camera angle, clothing and background are suitable. Make 2021 your year to shine online.
Take advantage of data
One positive outcome from the pandemic is that people have become familiar and comfortable with data and statistics. If visualised the right way, using performance statistics to sell your product or service may be more successful than using client testimonials and anecdotes. However, it is crucial that this data is presented in an easily digestible format. Infographics, bars, and charts have become an increasingly useful communication tool.
Your clients are people, after all
While there will always be a place for busines professionalism and industry jargon, we have seen a growing trend towards more personalised, casual business communications. This is probably because people are inundated with information these days – the last thing your client wants to do is wade through your double-speak to understand your message. Be direct and friendly, and your clients will view you as transparent and approachable.
People versus profits
Turning a profit is undoubtedly important, of course. But in a business landscape where breaking even is a win for now, remember the value of your people. Your human capital is ultimately what will see you through to a more conducive business environment. Encourage two-way communication with your team, and while bonuses might be out of the question for now, time-incentives are a great way to help your staff feel engaged and rewarded.