Blog

A great way to promote your business is to talk about past successes and projects which demonstrate your proficiency. Press releases in the form of mini case studies are one way to educate your target market on what you are capable of. This is especially helpful in technical and engineering industries, where your customers might need some help understanding what you do. However, you can’t just ramble off facts and figures. You need to shape the story with helpful details. We write these for our clients all the time and have decided to let you in on our secret formula....

SWM Communications understands the value proposition of business development, which is why the SWM team, including our Cape Town staff, recently engaged in our bi-annual Strategy and Growth Session on Thursday, 4 March....

Public relations (PR) is not “one size fits all”. If it was that simple, then anyone could do it. You need to be able to tailor your approach to each client. We have come up with three simple ways to ensure you create the best PR strategy for each of your clients....

LinkedIn is a career-focused social networking platform with multiple career-enhancing features. If used correctly, you can learn, get inspired, share your expertise, and even find new opportunities. In order to build a better relationship with this fantastic platform, you’ll need to follow a few steps first:...

WhatsApp released its ‘WhatsApp for business’ application in January of 2018. The idea was that the 450 million daily active WhatsApp users would be able to message their favourite brands/businesses. It has since become an easy communication platform providing simple information to consumers through one-on-one communications with a company representative....

Instagram is a complicated social media platform, with regular algorithm changes making it hard to crack the “Instagram code”. If you don’t have a clue what to do to increase your following and improve your brand’s awareness, here are ten tips to help you:...

As one of the most popular digital analytics software, Google Analytics (GA) has created a detailed and accessible service which allows you to analyse the visitors on your website. This provides valuable insights to shape your online business presence and optimise your website’s reach. There are many reasons to love GA; here’s why we are besotted: ...

If you read our previous blog, where we discussed how major tech companies are taking advantage of social media, you were hopefully reassured that there is nothing to be scared of as long as you know the best ways to utilise social media. To help you with this, we have put together a few tips to ensure that you use social media and it doesn’t use you: Tip 1: Find your platforms Different social media platforms require different kinds of posts. It is not a “one size fits all” situation. Consider what kind of audience you want to attract and which...

In light of the new WhatsApp new privacy policy, we thought we would provide our two cents. The saying goes, “If something is for free, then you are the product”. In this case, your data is the product. Social media companies have been acting like Big Brother since their inception. The Netflix documentary The Social Dilemma (2020) opens the eyes of the public to the scary fact that all social media platforms directly target you by watching your every step. This is why you’ll go from messaging a friend about wanting to get fit, to your social media platforms bombarding...

While 2020 was certainly a tough year for everyone, there is no doubt that we learned some valuable lessons which are worth remembering going into a new year. The business landscape is just as competitive and turbulent as ever, so we have put together our top five “pointers from the pandemic” to help you engage better with your customers, staff and the media. Communicate, no matter what Last year we learned the true power of information – and misinformation (read: fake news). Don’t leave your business reputation in the hands of hearsay. Let your stakeholders know what you’re doing, how you’re doing,...