Email: info@swmcommunications.co.za

Blog

12 Mar

Gender equality is an ideal that benefits everyone, yet it’s one we cannot possibly hope to achieve without the active participation of men. For too long, the conversation around equality has been framed as a women’s issue. But the truth is, it’s a human issue – one that requires men to step up, take responsibility, and become part of the solution. At SWM, we believe men have the power to be catalysts for change, and we want to inspire them to take an active role in building a more equitable world....

25 Feb

In the bustling world of business, standing out can feel like trying to shout over an already loud and saturated market. How do you make your voice heard? How do you ensure your brand not only captures attention but holds it? What if you had a team that doesn’t just love what they do – they love making you succeed? At SWM Communications, we’ve passionately mastered the art of cutting through the noise and turning your goals into achievements. ...

17 Feb

There is no doubt, PR has undergone a significant transformation over the years. Initially started as a means for businesses to positively influence public opinion through media coverage – the first piece of PR is said to have emanated from a railroad disaster in the US in 1906 –  the landscape has evolved dramatically with the rise of digital marketing and social media....

29 Jan

Digital storytelling has undergone an exhilarating transformation over recent years, exceeding limits and redefining how we engage with narratives. In this article, we explore the future landscape of digital storytelling by examining emerging trends and innovative techniques that are shaping future narratives....

14 Nov

Digital storytelling has undergone an exhilarating transformation over recent years, exceeding limits and redefining how we engage with narratives. In this article, we explore the future landscape of digital storytelling by examining emerging trends and innovative techniques that are shaping future narratives....

05 Nov

What’s in a name? This age-old question by playwright William Shakespeare was referring to the idea that names themselves are a convention to distinguish things or people, but themselves do not have any worth or meaning....

18 Oct

October is Mental Health Awareness Month, a month dedicated to raising awareness about mental health challenges and promoting well-being. In a world that often celebrates productivity and achievement, it’s easy to forget that mental health is just as important as physical health. Whether it’s stress from work, personal challenges, or the ever-present digital noise, our minds need care and attention too....

18 Sep

In 2004, a vision took shape that would evolve into a communications organisation focused on the engineering and technology environment – SWM Communications. Fast forward to 2024, and we are ecstatic to celebrate our 20th year in business. In the dynamic landscape of integrated marketing and communications, longevity is a testament to a company's resilience, innovation, and commitment to excellence.  Join us as we take a walk down memory lane, reflecting on our history, services, and the successes that have defined our journey....

10 Sep

The evolution of PR and Communications over the past two decades has been marked by profound changes driven by technological advancements, shifts in consumer behavior, and transformations in media consumption habits. From the digital transformation that has reshaped engagement strategies to the rise of social media influence and the critical role of data analytics in campaign optimization, PR professionals have adapted to a dynamic and fast-paced landscape. Some of the key trends and developments include: ...

29 Aug

As Women's Month comes to a close, it's important to highlight the experiences of women entering traditionally male-dominated fields. My six-month internship at SWM Communications, a full-service PR, media management, and marketing agency serving the Engineering, Technology, and Built Environment sector, has provided valuable insights into the challenges and successes faced by female interns in these industries....