Email: info@swmcommunications.co.za
Design trends are ever-changing, and our team makes it their mission to constantly stay ahead of the curve by researching and implementing new trends. We believe that this is crucial, no matter what industry you are in. Our designers compiled a list of design trends they believe will dominate 2022, and we have decided to share this with you:...
Without data, you are just another person with an opinion, a famous quote by Edward Deming, an American engineer, statistician, professor and author. In 2020, over 3.6 billion people used social media, according to Statista.com, and this is why, using social media analytics has become even more crucial....
As the world gets smaller, ironically its virtual form grows larger. With remote teams getting popular by demand, our [traditional] systems and processes are increasingly going digital and the current situation makes it less easier, as it forces us all to accelerate adapting to new teaching and communication modes, platforms and a new dimension of skills....
The relationship between technology and work has been subject to change for a long time and little did we know what it would take for that to emerge. Of course, there has been a cultural paradigm shift in what society deems to be an “appropriate” workplace but trust me, working remotely has capitalised off that newly found freedom. Ask me how....
The use of the Internet has grown worldwide, and Internet connectivity is growing faster than ever on the African continent. According to a United Nations report, Africa has the world’s highest growth in terms of the move from fixed telephone lines to mobile devices. For brands, this means that there is a whole new audience that can be accessed through new methods of marketing and advertising. The use of traditional marketing as the only way to advertise is now being replaced with a diversity of methods, including social media. There are many benefits to using social media advertising to complement or...
People are spending more than eight hours a day on different social media platforms. This means that businesses must make sure that the content they are providing is satisfactory to the customer and that the content helps your business gain new consumers. There are different ways of making sure that your social media content reaches your target audience. How we do this is by measuring the number of engagements acquired through social media posts....
A great way to promote your business is to talk about past successes and projects which demonstrate your proficiency. Press releases in the form of mini case studies are one way to educate your target market on what you are capable of. This is especially helpful in technical and engineering industries, where your customers might need some help understanding what you do. However, you can’t just ramble off facts and figures. You need to shape the story with helpful details. We write these for our clients all the time and have decided to let you in on our secret formula....
SWM Communications understands the value proposition of business development, which is why the SWM team, including our Cape Town staff, recently engaged in our bi-annual Strategy and Growth Session on Thursday, 4 March....
Public relations (PR) is not “one size fits all”. If it was that simple, then anyone could do it. You need to be able to tailor your approach to each client. We have come up with three simple ways to ensure you create the best PR strategy for each of your clients....
LinkedIn is a career-focused social networking platform with multiple career-enhancing features. If used correctly, you can learn, get inspired, share your expertise, and even find new opportunities. In order to build a better relationship with this fantastic platform, you’ll need to follow a few steps first:...