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Blog

23 Mar

It is common knowledge that you can’t be a successful business operating in the 21st century without a social media presence. After all, there’s an entire social media site dedicated just for business – LinkedIn. Facebook, too, has realised it’s user demographics are no longer limited to teenagers and students, and has launched Facebook for Business. But there is another site worth considering for your business’s social media plan, and its no longer for just the Kardashians of the world – Instagram. Here are five reasons to consider getting on ‘The Gram’. 1. It appeals to today’s short attention spans Today’s consumers...

23 Feb

When you find yourself in a place where you are suddenly leading a new venture, whether it is a B2B, B2C or non-profit venture, social media marketing done right is an essential for any small business. But trying to figure out your Social Media Strategy can be confusing and time consuming. SWM Communications is here to guide you through this crucial stage. In order to gain visibility, you need a proper social media strategy. It is a common misconception that this simply involves setting up a channel or page. It requires a strategy that is going to position you and your...

23 Nov

Social media is a powerful tool that has a significant impact on both professional and organizational reputation because the lines between personal and organizational voices can often become blurred. There is an urgent need for organizations to implement guidelines to provide standards of professional practice and conduct for their employees when using social media as well as to encourage active participation and interaction between employees and an organization’s public online users in order to effectively promote your organization. According to the Digital Landscape in South Africa 2018 report 16 million users make use of social media platforms, which is a third...

23 Sep

Organisations often communicate via a few selected channels choosing to leave out certain channels of communication on the basis that they believe that they do not add value to their operations. We have had companies downplay the importance of a marketing department simply because they deem themselves to be a ‘specialist’ entity servicing a niche market with an overreliance on the quality of their products and services. These companies believe they have a very good relationship with clients which forms the basis of their stance towards marketing initiatives of not going beyond lunch meetings. There are companies that see no need...

23 Jul

Is Social Media Important for Business? Are you looking to boost the growth of your company but don’t know where to start? Well, the great thing about this is that we live in the 21st Century where you get the opportunity to speak directly to your clients, at any given time. Social Media has made it easier and more effective to directly access customers. We can reach potential clients at any given time, informing and educating them about the services we render. You don't have to pay thousands of Rands in order to reach your target audience that could be anywhere in...

23 May

It takes 20 years to build a reputation and 5 minutes to ruin it – Warren Buffet We live in a digital age where a tweet can become newsworthy and gather momentum at the speed of lightning and before you know it you are trending on social media and the mainstream media have picked up the story before you can blink!  If you do not have a well-defined and current crisis communications plan incorporating a social media policy, you are in trouble. If you don't communicate immediately, you lose your greatest opportunity to control events. The mantra for any crisis is to...