The Importance of Social Media for a Business

The Importance of Social Media for a Business

Is Social Media Important for Business?

Are you looking to boost the growth of your company but don’t know where to start? Well, the great thing about this is that we live in the 21st Century where you get the opportunity to speak directly to your clients, at any given time.

Social Media has made it easier and more effective to directly access customers. We can reach potential clients at any given time, informing and educating them about the services we render. You don’t have to pay thousands of Rands in order to reach your target audience that could be anywhere in the world – reaching them with a simple click of a button.
Now, why is this vital for your brand? You want people to know who you are, what you are all about and where you are based. You want to communicate with those who value your brand, those who aspire to be part of the brand and to get others to recognize and understand your brand.

The benefits of having a Social Media Presence:

Brand awareness

Your customers will have direct access to everything that you want them to know about your brand once you establish it on Social Media. You need to decide on the kind of content you’re going to post and the brand stories that you are going to tell that will gravitate people to want to engage with you and possibly share your content. This in turn will organically grow your audience resulting in more followers increasing your return on investment.

Target Audience

You have the opportunity to see exactly what your customers are talking about or require, providing with vital information in order to service them better. It is most likely that when a customer wants to vent, they will do it on Social Media.  It is for this reason that you must have a plan of action before replying to that person. This gives you the advantage with your audience and potential clients showing you as reactive and caring, giving them confidence in your company that could lead to them wanting to work with you.

Brand Loyalty

Regardless where your clients might be, they’ll always recommend your brand because they’ve built a bond with your brand. This will continue to build loyalty towards your product or service.


Social media was created for online networking. Networking is a very effective marketing tool to showcase both your company’s services but also for the sharing of ideas with those in the same industry. It is a great platform for increasing your customer base as people refer potential customers to you through social media.

Search-engine discoverability

SEO is a marketing process to increase visibility within the organic search results, for the specific purpose of obtaining more traffic for a website. As you become more active on social media, your SEO percentages increase ranking your company higher on Google’s Search Engine.

Which platforms are the most suitable for your brand?

Now that you have an idea as to how your brand can benefit, which platform should you active on, you ask? Well, below is the information that will clearly explain each platform so that you can decide which will best for your brand.

With the increasing number of platforms available to businesses, we believe it is imperative to be active on the following:


With the 1.19 Billion users, Facebook should be an important part of every business’s marketing strategy, to generate leads and convert them into loyal customers. On top of that, it allows you to target your potential customers based on specific demographics and interests. If you are an established business, Facebook can increase your web traffic and help enhance brand loyalty among your customers.


There are a number of advantages that using twitter can bring to a business. You can reach a wide audience as Twitter has a large user base, which could include your potential customers. Using hashtags can help you reach an audience interested in a particular topic or in a particular location. With this platform, you need to be constantly engaging, and have a personality that becomes a part of your overall brand.


With LinkedIn company pages, you can introduce new products or services your company has developed and explain how they will help customers to achieve their professional goals and meet their business needs.


Since Instagram is such a visual platform, it cuts through the clutter and lets your products speak for themselves. Social media users want visual content. Visual content is said to be one of the most important components when it comes to marketing for business and optimizing your social media presence. Creating professional-looking images to promote your products and highlight your services has never been easier or more affordable. As a result, visual platforms like Instagram are doing more than just generating engagement, they are also driving sales.

Like any communication platform communicating via Social Media requires an effective strategy, plan, theme and content ensuring that you are able to effectively reach your desired target audience and that they will view your brand as consistent and relevant.

We hope that this blog will enlighten and give you direction on how to handle your Social Media. Always keep in mind that many individuals view Social Media as your ‘website’ and if it is not continually updated with relevant content, they will not consider using your services or products.