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As Women's Month comes to a close, it's important to highlight the experiences of women entering traditionally male-dominated fields. My six-month internship at SWM Communications, a full-service PR, media management, and marketing agency serving the Engineering, Technology, and Built Environment sector, has provided valuable insights into the challenges and successes faced by female interns in these industries....
The Public Relations (PR) and Communications industry has undergone a significant evolution over the past two decades, largely driven by technological advancements, changes in consumer behaviour, and shifts in media consumption habits....
As we usher in the new year, the ever-evolving and developing landscape of digital design continues to captivate marketers and designers. As we kick off 2024, marketers and designers alike are gearing up for a year of innovation. With the convergence of technological advancements, societal shifts, and creative innovation promises to redefine the way brands connect with their audiences....
This year has been an unprecedented year in which we have seen a rapidly evolving landscape for public relations (PR) and marketing. Staying ahead of these trends has become an imperative for PR and marketing professionals to ensure successful and effective strategies that resonate with their target audiences. As we conclude 2023, what are the expected trends and predictions on the map for 2024? Let’s take a deep dive into what you can expect and how your brand can stay ahead of the game!...
In celebration of Women's Month, we take this opportunity to recognise and honour the incredible journey of SWM Communications, a company that was founded by an inspiring engineer, Sandy Wardle. As a majority female-led company, SWM has been a trailblazer, providing an empowering environment for women in the industry. As an intern at SWM, I have had the privilege of witnessing first-hand the impact of promoting women in engineering and the tremendous importance it holds for the entire industry. As we celebrate Women's Month, it is essential to recognize the achievements and contributions of women in various fields, including industries...
My professional journey has been a remarkable one, marked by challenges, growth, and empowerment. Working as Trainee Account Manager at SWM Communications, a company founded by the visionary electrical engineer, Sandy Wardle, I have found a safe haven that not only champions female empowerment but also promotes engineers in the technology and built environment sectors....
This July we are exploring the latest insights and innovations in the business world, while giving you a few tips and tricks, curated by our Head of Digital Media, Charles Poulter to get your business at the top of its game. Join us as we dive into the exciting new trends that are reshaping the digital landscape unlocking tremendous growth opportunities for your business to stay ahead of the curve and drive towards success!...
In today’s competitive business landscape, marketing has become an essential component for companies across various industries. In the built and technology environments, including the engineering, construction, and technology-focused sectors, in particular, require strategic and effective marketing efforts to thrive in an ever-evolving world....
LinkedIn is a social media platform that enables business professionals to connect with one another, build relationships, share business ideas and strategies, while promoting their company and brand. It enables the professionals to establish relationships with other businesses, employees, and to reach potential clients and partners. With an estimated three quarters of a billion users, 40% of whom use it on a daily basis, LinkedIn is the world’s largest social network for professionals....
With more than one billion users globally, it is not surprising that increasing numbers of businesses of all kinds and sizes are today using Instagram as a platform to find new customers, engage existing ones and to grow their brands....