Email: info@swmcommunications.co.za

Blog

06 May

The use of the Internet has grown worldwide, and Internet connectivity is growing faster than ever on the African continent. According to a United Nations report, Africa has the world’s highest growth in terms of the move from fixed telephone lines to mobile devices. For brands, this means that there is a whole new audience that can be accessed through new methods of marketing and advertising. The use of traditional marketing as the only way to advertise is now being replaced with a diversity of methods, including social media. There are many benefits to using social media advertising to complement or...

20 Apr

People are spending more than eight hours a day on different social media platforms. This means that businesses must make sure that the content they are providing is satisfactory to the customer and that the content helps your business gain new consumers. There are different ways of making sure that your social media content reaches your target audience. How we do this is by measuring the number of engagements acquired through social media posts....

07 Apr

A great way to promote your business is to talk about past successes and projects which demonstrate your proficiency. Press releases in the form of mini case studies are one way to educate your target market on what you are capable of. This is especially helpful in technical and engineering industries, where your customers might need some help understanding what you do. However, you can’t just ramble off facts and figures. You need to shape the story with helpful details. We write these for our clients all the time and have decided to let you in on our secret formula....

18 Mar

SWM Communications understands the value proposition of business development, which is why the SWM team, including our Cape Town staff, recently engaged in our bi-annual Strategy and Growth Session on Thursday, 4 March....

04 Mar

Public relations (PR) is not “one size fits all”. If it was that simple, then anyone could do it. You need to be able to tailor your approach to each client. We have come up with three simple ways to ensure you create the best PR strategy for each of your clients....

24 Feb

LinkedIn is a career-focused social networking platform with multiple career-enhancing features. If used correctly, you can learn, get inspired, share your expertise, and even find new opportunities. In order to build a better relationship with this fantastic platform, you’ll need to follow a few steps first:...

18 Feb

WhatsApp released its ‘WhatsApp for business’ application in January of 2018. The idea was that the 450 million daily active WhatsApp users would be able to message their favourite brands/businesses. It has since become an easy communication platform providing simple information to consumers through one-on-one communications with a company representative....

10 Feb

Instagram is a complicated social media platform, with regular algorithm changes making it hard to crack the “Instagram code”. If you don’t have a clue what to do to increase your following and improve your brand’s awareness, here are ten tips to help you:...

03 Feb

As one of the most popular digital analytics software, Google Analytics (GA) has created a detailed and accessible service which allows you to analyse the visitors on your website. This provides valuable insights to shape your online business presence and optimise your website’s reach. There are many reasons to love GA; here’s why we are besotted: ...

27 Jan

If you read our previous blog, where we discussed how major tech companies are taking advantage of social media, you were hopefully reassured that there is nothing to be scared of as long as you know the best ways to utilise social media. To help you with this, we have put together a few tips to ensure that you use social media and it doesn’t use you: Tip 1: Find your platforms Different social media platforms require different kinds of posts. It is not a “one size fits all” situation. Consider what kind of audience you want to attract and which...