Why we love Google Analytics

Why we love Google Analytics

As one of the most popular digital analytics software, Google Analytics (GA) has created a detailed and accessible service which allows you to analyse the visitors on your website. This provides valuable insights to shape your online business presence and optimise your website’s reach. There are many reasons to love GA; here’s why we are besotted:

First impressions

GA allows you to understand what kind of first impression you are making on your website visitors. It lets you know your bounce rate; aka, the number of people who leave your website after viewing only one page. If your bounce rate is high, then you need to reconsider your home page.

Who, what, where

GA provides you with a fully rounded understanding of your audience, allowing you to better cater for them. It can indicate what they want by revealing details such their location, empowering you with information for some serious targeting campaigns. Most importantly, it shows you where on your website they are looking, helping you understand what you need to improve and what is working for you – depending on your business goals.

Costs, or lack thereof

Is a completely free tool that offers the same, if not more, functionalities as paid-for tools. Not only does it have financial benefits, but it is easy to install lowering the cost even more. However, we recommend that you look into setting up in-depth dashboards to ensure you optimise this tool. Here is a list of the most noteworthy features:

  • Realtime analytics
  • Audience insights
    • Geographic
    • Behavioural
    • Demographics
    • Interests
    • New vs returning
  • Acquisitions (All traffic channels)
  • Behaviour tracking
  • Attribution (beta feature)

The information provided by GA provides invaluable insight which, when used correctly, can bolster your reachability and assist you to reach your goals. For expert help with Google Analytics, get in touch with us. We have people on our team dedicated to this kind of reporting, helping our clients make sense of this business-critical information and using it to their competitive advantage.