Use Social Media, Don’t Let It Use You

Use Social Media, Don’t Let It Use You

If you read our previous blog, where we discussed how major tech companies are taking advantage of social media, you were hopefully reassured that there is nothing to be scared of as long as you know the best ways to utilise social media. To help you with this, we have put together a few tips to ensure that you use social media and it doesn’t use you:

Tip 1: Find your platforms

Different social media platforms require different kinds of posts. It is not a “one size fits all” situation. Consider what kind of audience you want to attract and which platforms they would most likely be using. Once you have figured that out, then you need to consider what kind of content is best suited to those platforms. Alfred Lua from Entrepreneur South Africa sets out some helpful guidelines here:

 Tip 2: Plan your content

As with most things in a business, you cannot just go in blind, making decisions on a whim. You need to have plans and goals. Social media content is no different. You need to spend some time considering what you want to achieve, and who your target audience is. Once you have that down, you can create a content schedule that best suits your goals and targets that particular audience.

Tip 3:  Have fun but stay informed

Social media is an inexpensive way to increase your brand awareness,  establish your brand as a thought-leader, increase website traffic, generate leads, and boost sales. It is also a great way to receive feedback directly from your followers. You are able to directly engage with them, which is invaluable. Followers need to be intrigued by your content so keep it fun and informative or you’ll lose their interest. To ensure you’re on the right track, make sure to review your performance by utilising the platform analytics features. This way, you can improve and continue to grow your following. Social media is here to stay so you might as well embrace it, empowered with the right knowledge.