Turning Insight into Impact

Turning Insight into Impact

Without data, you are just another person with an opinion, a famous quote by Edward Deming, an American engineer, statistician, professor and author. In 2020, over 3.6 billion people used social media, according to Statista.com, and this is why, using social media analytics has become even more crucial.

Social media analytics is the method of gathering and investigating data on social media platforms. It assists companies in measuring and keeping track of their success and failure. One of SWM Communications’ service offerings is analyzing and reporting on client social media, and here are a few reasons why you should start using social media analytics too:

Target Audience: Social media analytics allows you to understand your audience through segmentation. This indicates what kind of content you should be posting to each platform resulting in higher engagement.

Comparison: With most social media insights you are able to draw comparisons in various categories, and you can compare results from post to post or discover which is your best and worst social media platform. This encourages you to pay attention to where you are lacking. Additionally, platforms such as LinkedIn allow you to compare your profile to your competitors.

Create better content: By understanding your target audience and comparing various types of content, you are able to figure out which content works best on each platform. According to SWM Data Analyst, Charles Poulter, you need to “closely monitor your monthly impression”, and by doing so, accurate suggestions for improvement are highlighted.

It’s free: Lastly and most importantly, every social media platform has some form of social media analytics that is completely free. These are tools that are seriously under-utilized by majority of brands.

As you can see from the above, it is vital that you start utilizing analytics to understand your audience, create better content, make better and more educated decisions, and draw comparisons to improve your social media content.